How Dolby is measuring human emotions to hack Hollywood

How Dolby is measuring human emotions to hack Hollywood

In our second episode of Next Level, Lauren Goode goes inside Dolby’s little-known biophysical labs, where the company has been embarking on a five-year project to track people’s emotional responses as they watch movies and TV shows. They’re using a variety of biosensors to track this, as well as displays that are so bright, the human body could interpret digital flames as a real fire. Subscribe: https://goo.gl/G5RXGs

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